Barritus Brewery was formed with the stated mission to hire and give back to veterans. This mission is woven through every part of our company, even our name Barritus, which is Latin for “Battle Cry”. For our Battle Cry Brew, we keep it simple. We create recipes that are classic yet bold that bring out the warrior in all of us.
Every sip of our Battle Cry Brew benefits great military and veteran causes, providing much needed funding to help those in need. In fact, 10% of all brewery sales go directly to The Barritus Foundation. This includes beer, merchandise, everything. The Barritus Foundation is managed with zero overhead expenses by active and retired military service men and women, guaranteeing that 100% of all funds received get to the right places.
Located in San Diego, both a military town and the Craft beer capital of the World, our goal is to get both beer lovers and military personnel excited about our great beer, high-quality merchandise, and our ingrained mission to give back. That is our battle cry.
Karl was raised in LA & Orange County, California and has worked in the liquor industry since he was a kid. He was delivering product in some of the best and toughest neighborhoods of Los
Karl was raised in LA & Orange County, California and has worked in the liquor industry since he was a kid. He was delivering product in some of the best and toughest neighborhoods of Los Angeles from Beverly Hills to South-Central LA, so he learned work-ethic and the ability to connect with people from all walks of life. A graduate of Cal State Fullerton, Karl received a degree in history and accounting. Both disciplines serve him well as the GM for Barritus Brewery!
In 1997 Karl rescued Bayhawk Ales, Inc., a public and the oldest brewery in Orange County, California. As President, CEO, and a Board Member, Karl retired over $750K in debt, and left in December 2013 with the Company holding $600K in liquid assets. During his tenure with Bayhawk he secured partnerships to brew beer for marquis restaurant chains that included Claim Jumper, Outback Steakhouse, Tommy Bahama, Wood Ranch BBQ, Lucille’s BBQ, BJ’s Pizza, and Lazy Dog Café. Karl then expanded off-premise accounts for the sale of packages products in 5 Western States, including BevMo, Total Wines, Costco, Vons, Albertsons, and Cost Plus World Market. He also negotiated distribution agreements with major national and regional wholesalers in 8 States, brewed beer as a Department of Defense contractor training brewers for the US Army, and he consulted in launching more than 20 start-up breweries and marketing companies that include; Reaper Ale, Tail Gate Brewing, Legend Beverage, Cosmic Ales, Butcher’s Brewery, and Bouwerij West. A number of San Diego breweries (some of the largest) have called upon Karl’s assistance at their beginnings.
Aside from his vast knowledge about brewing great beers and proven business acumen in the Craft Brewery market, Karl is most proud of his years of philanthropic work and support of veterans in all branches of the military. One of Karl’s proudest achievements is that under his guidance his breweries’ support of the United States Military. It is well know that when Karl ran Bayhawk Ales, it often challenges other breweries to match its pledges to the USO. It is seldom heard that Karl offered service of his brewery to any military unit that wished a “Commanders’ Night Out, Wet Downs, or Hale and Farewells,” gratis. He unofficially sponsors US Navy ships from San Diego, units from Ft. Irwin, and anyone that passes through Camp Pendleton in all of their endeavors. Karl’s beer via his military connections has been enjoyed from Queensland, Australia, to the Sea of Japan, at Kawjalain Atoll, in the Egyptian Desert, at the docks Mambasa, Kenya, and at 10 Downing Street in London.Less...